Careers in visitor attractions

Millions of visitors flock to theme parks and visitor attractions in the UK each year, and as an employee it’s your job is to make sure they have fun! The industry also includes theme parks, zoos, museums, and seaside attractions.

The scope of opportunity within the industry is huge! You could be a ride operator co-ordinating the rides in a theme park and adhering to health and safety procedures. If you like entertaining you could have a career as a show performer and dazzle the guests with your charm and wit. Whatever your career choice you will play an integral role to providing an enjoyable experience for guests of all ages.

The majority of theme parks and attractions are fairly large and cater for day visitors and tourists. Larger cities like London, Edinburgh and York, are more likely to attract overseas visitors. A well-known company within the industry is Merlin Entertainments Group. Merlin is currently the world’s second biggest visitor attraction operator, behind Disney, with 12,800 employees and around 35 million annual visits to its attractions.

Merlin own Alton Towers, London Dungeon, SEA LIFE centres, the London Eye, Thorpe Park, Madame Tussauds and LEGOLAND Windsor. All are extremely popular visitor attractions in the UK – you might have visited a couple of these places yourself.  The experience of the visitors depend on the staff, so if you’re always up for having a good time you’re likely to succeed in the industry.

The visitor attraction industry also includes independent theme parks and fairground attractions. Many of these are found at seaside resorts and are family-run, such as Blackpool Pleasure Beach and Flamingo Land theme park.