SME Resources > Sales & Marketing > Website & social media

Website & social media

Boost your online presence

Is your business online?

Every business needs to be represented online to access all those millions of users. In 2012, 84% of the UK population of used the internet. In 2013, more than 50% of the UK will own a smartphone, which will be used to access social media and the web, not just make calls.

There are a few main aspects you need to consider when thinking about your business online. These are:

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1. Your website

Have you considered what it takes to market your business online?

Creating your website Improving your SEO ranking

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2. Your social media presence

Making sure your business is where people go to look for ideas about what to use, such as Facebook, Twitter, LinkedIn, and more.

Why social media works

3. Your representation on ratings websites

Rating websites are commonly used, from hygiene (e.g. Scores on the Doors) to telling users where to go and eat (e.g. tripadvisor). It’s important you can understand the effect these have on your business and take advantage of the marketing potential.

Tip:

For more internet statistics go to New media trend watch, run by the European Travel Commision

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